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The quality of Lupilu®

The quality of Lupilu®

The quality of Lupilu®

Great fashion for our little ones: our lupilu® range of baby and children's clothing.

At the age of two, a baby has already crawled around 28 km and walked 900 km. That's the distance from Frankfurt to Rome!


If you're on the move so much, you need sturdy, comfortable clothing. With fashion from lupilu®, the little explorers are well equipped for everyday life. Discover baby and children's clothing, toys and children's accessories. Food, drugstore, and cosmetic items are also available from lupilu®. You can find them in your nearest Lidl store.

  1. High quality

    Frequent washing, the urge of babies and toddlers to move, life in its most exciting facets: lupilu® baby clothes and children's fashion can handle it all. Selected materials offer first-class quality from the first to the last wear.

  2. Durability

    Small stains or major mishaps? No problem! lupilu® children's clothing won't go out of shape. Put it in the washing machine, let it dry - and it's always ready to wear!

  3. Manufactured under strict OEKO-TEX standards

    There is no second chance for a healthy start in life. That is why lupilu® baby clothes are tested for safety by independent institutes and meet the GOTS and OEKO-TEX® standards for freedom from harmful substances.

CLOTHING for babies and children

CLOTHING for babies and children

Lupilu® combines style, quality and responsibility. With a variety of adorable designs, your baby will not only turn heads for his sweet smile but also for his style. As for older kids… we know they express their creativity through their looks too. lupilu® gives them the possibility to "live" it the way they want!


Did you know?

When it comes to fashion, we focus not only on quality, but also on responsibility!

We are a member of the Alliance for Sustainable Textiles. The production of our entire fashion range can be transparently traced.

CHILDREN'S SHOES – For big footsteps

CHILDREN'S SHOES – For big footsteps

Whether running on the meadow, buried deep sticking feet deep in the snow or bravely jumping into a puddle: If you're exploring the world and experiencing little adventures, lupilu® children's shoes are a good choice. This way, your little sunshine will always come home with dry feet!


Did you know?

At lupilu® you will not only find cosy slippers for cosy days at home, waterproof boots for snow and rain and eye-catching light-up shoes for a particularly cool appearance, but with the practical size calculator you can also immediately find the right size for your child! This saves you time from wrong purchases and this way you are certain you chose the right size!


BABY TOYS – For the first few months

BABY TOYS – For the first few months

Babies develop incredibly quickly, especially in the first few months of life. Trying things out, touching them, grasping them and discovering: baby toys can be an excellent support for early childhood learning processes. Wooden toys for babies are particularly great in terms of feel.


Did you know?

Around the third month, babies begin to grasp things more consciously and focus with their eyes. The automatic grasping reflex evolves to controlled grasping attempts during this time, which is why light and easy-to-grasp toys are suitable for this stage of life.


BABY ACCESSORIES & MORE - Playful through the day

BABY ACCESSORIES & MORE - Playful through the day

Playing together with the children is one of the most beautiful moments in the life of young parents and, at the same time, promotes motor skills, creativity and mental abilities - not just of the child... But with the practical lupilu® accessories, from the changing set to the backpack carrier, everyday life with the offspring becomes child's play!


Did you know?

You can trust the quality of our toys. Our range is TÜV Rheinland certified and is therefore extensively tested for harmful substances and safety. You can find the corresponding seals and test marks in the respective product descriptions.